The Pricing Guys

S2E8 - The Most Polite Price Increase in History

In this episode of The Pricing Guys, Avy and Michael unpack the viral Akagi Nyugyo “price apology” and use it to explore how to communicate price changes well. They break down three lenses every price message should address fairness, value, and negotiation and why Akagi’s company-wide, transparent apology resonated culturally in Japan (and why it’s unlikely in North America).
 

S2E7 - The Pricing Guys Q&A Special | Hosted by Jonathan Cristopoulous

In this special Q&A episode of The Pricing Guys, host Jonathan Cristopoulous puts Avy Punwasee and Michael Stanisz from Revenue Management Labs in the hot seat for rapid-fire questions about pricing strategy, psychology, and everyday value. From AppleCare to MBA programs, business-class flights to Salesforce investments, they debate what’s truly worth paying for and what’s not. It’s short, unscripted, and packed with insight for anyone who lives and breathes pricing.
Follow Revenue Management Labs for more conversations on pricing power, profit growth, and smarter decision-making.

S2E6 - Raising Cane's Playbook: Why Simplicity Scales

In this episode of The Pricing Guys, Avy and Michael dig into a simple lesson from Raising Cane’s and why simplicity can be one of the most powerful strategic choices a business makes.
What starts as a debate over the best chicken sandwich turns into a deep dive on operational efficiency, product design, and portfolio strategy. They unpack how a single core input can streamline forecasting, strengthen supplier leverage, reduce waste, and deliver consistent quality. The takeaway is clear: focus beats complexity, and simplifying what you sell is often the fastest path to stronger pricing power, better margins, and easier execution.

S2E4 - Airline Pricing: Can Low-Cost Really Work?

In this episode of The Pricing Guys, Avy and Michael dissect the ultra-low-cost airline model: why some see the model thriving while others see it breaking down. They explore how premium mix (first class, premium economy) subsidizes headline-low fares, what happens when capacity exits and re-enters, and why “being cheapest” won’t hold without tight cost control and a well-defined value proposition.

S2E3 - Are Gen Z Really Price Sensitive?

In this episode of The Pricing Guys, Avy and Michael unpack the myth of blanket price sensitivity across generations. 
They dig into how price sensitivity actually shifts by category, why younger buyers hunt discounts on some purchases but pay premiums for convenience, subscriptions, and customization. 
Subscribe to the The Pricing Guys Podcast for insights on pricing and revenue management strategies. 
 
Additional Resources:
- 2025 Tariff Pricing Guide - https://revenueml.com/insights/articles/2025_guide_to_tariff_pricing
- 2025 Pricing Scorecard - https://revenueml.com/insights/articles/2025-executive-pricing-survey-scorecard
- Website: revenueml.com
- LinkedIn: https://www.linkedin.com/company/revenue-management-labs/
 

S2E2 - Breaking Free from the Discount Trap

Season 2 of The Pricing Guys kicks off with a deep dive into discounting — one of the most dangerous pricing tactics. Michael and Avy share stories from B2C and B2B markets, showing how discounts reshape expectations, set risky internal benchmarks, and create cycles that are tough to escape once they start. Discover why value-adds and smarter alternatives beat discounting every time.

S2E1 - Tom Gunter Interview: The Flawed Thinking Behind CPG Strategy

Michael and Avy sit down with Tom Gunter in the first guest interview on The Pricing Guys. With more than 35 years in FMCG leadership, Tom explains why common CPG playbooks stall growth and what real leadership requires.
In this episode:
The “BS” strategies holding CPG back
Why pulling resources away from Canada hurts execution
How to spot real growth opportunities
The risk of mistaking temporary spikes for long-term trends
Smart places to invest in 2025, plus easy cuts
Backed by senior roles at ConAgra Foods, PepsiCo/Frito-Lay, Molson Coors, and Fiera Foods across a 35-year career, Tom offers a wealth of practical knowledge you can use now.

S2E1 - Tom Gunter Interview: The Flawed Thinking Behind CPG Strategy

Michael and Avy sit down with Tom Gunter in the first guest interview on The Pricing Guys. With more than 35 years in FMCG leadership, Tom explains why common CPG playbooks stall growth and what real leadership requires.
In this episode:
The “BS” strategies holding CPG back
Why pulling resources away from Canada hurts execution
How to spot real growth opportunities
The risk of mistaking temporary spikes for long-term trends
Smart places to invest in 2025, plus easy cuts
Backed by senior roles at ConAgra Foods, PepsiCo/Frito-Lay, Molson Coors, and Fiera Foods across a 35-year career, Tom offers a wealth of practical knowledge you can use now.

The Pricing Guys Podcast – Season 2 Is Here

Season 2 is here!
Join hosts Avy Punwasee and Michael Stanisz, Partners at Revenue Management Labs, as they dive even deeper into the world of pricing strategy and revenue growth. From industry insights and practical frameworks to exclusive interviews with business leaders, Season 2 brings fresh perspectives on how smart pricing can transform profitability and unlock growth.
Expect:
Informational deep dives on pricing fundamentals
Trending topics and hot takes on market shifts
Interviews with executives and thought leaders
Actionable advice you can bring back to your business
Whatever industry you are working in, The Pricing Guys Podcast will challenge how you think about pricing and inspire you to make smarter, data-driven decisions.
Follow us for more insights:
LinkedIn: https://www.linkedin.com/company/revenue-management-labs
Website: https://revenueml.com

Welcome to The Pricing Guys Podcast

Join Michael and Avy, co-hosts of The Pricing Guys Podcast, as they break down real pricing challenges, industry headlines, and practical strategies to help you protect margin and drive growth. Find The Pricing Guys wherever you get your podcasts.