S2E3 - Are Gen Z Really Price Sensitive?

In this episode of The Pricing Guys, Avy and Michael unpack the myth of blanket price sensitivity across generations. 

They dig into how price sensitivity actually shifts by category, why younger buyers hunt discounts on some purchases but pay premiums for convenience, subscriptions, and customization. 

Subscribe to the The Pricing Guys Podcast for insights on pricing and revenue management strategies. 

 

Additional Resources:

- 2025 Tariff Pricing Guide - https://revenueml.com/insights/articles/2025_guide_to_tariff_pricing

- 2025 Pricing Scorecard - https://revenueml.com/insights/articles/2025-executive-pricing-survey-scorecard

- Website: revenueml.com

- LinkedIn: https://www.linkedin.com/company/revenue-management-labs/