Episode 4: Pricing Fails, Customer Confusion & The Luigi Wake-Up Call

What happens when the unexpected disrupts your business formula? Luigi Mangione's case has left people questioning everything they thought they knew about expectations and outcomes. With over $300K raised for his legal fees, he's shown that things don’t always go according to the formula we expect. This got us thinking - what can we learn from this situation?

In business, especially pricing, we often rely on formulas and past behaviors to guide our decisions. We invest in strategies that we believe will bring predictable returns, but when the unexpected happens, it disrupts everything. Many businesses follow the "tried and true" method and launch products with the same pricing research, only to see them fail in the market. Why? Because they overlooked shifts in customer expectations.

Tune in as we break down how the pricing formula isn’t always foolproof, why we need to stay agile, and how to better align your business strategy with what customers truly value.

#ThePricingGuys #RevenueManagementLabs #PricingStrategy #BusinessModels #CustomerValue #PricingInnovation #LuigiMangione