Episode 3: Tariffs Are Here: Who Pays the Price?

Tariffs have arrived, and their impact is already being felt. Retailers are reacting—Target warns of price increases, while Walmart claims they’ll "manage through." But what does that really mean? Will manufacturers take the hit, or will consumers end up paying more?

From avocados and strawberries to broader supply chain shifts, businesses must act fast—but not recklessly. A strategic, thoughtful approach is key. In this episode, we break down the real cost of tariffs, who will bear the burden, and why starting a trade war helps no one.

Tune in to learn how businesses are adapting to these shifts and what you can do to stay ahead!

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