Episode 2: The AI Dependency: Are We Losing Our Edge?

Is AI Making Us Smarter or Just More Reliant?

In this episode of The Pricing Guys, Michael and Avy take a hard look at AI’s impact on pricing strategies, decision-making, and human expertise. With AI being hailed as the next Industrial Revolution, is it truly delivering? Even top industry leaders are questioning its potential - Microsoft CEO Satya Nadella recently shared his concerns, and Bloomberg recently reported that Apple is facing its own AI challenges.

They explore:

• Whether AI has reached its "Excel moment"
• The risks of blindly trusting AI-driven pricing strategies
• How AI tools are shaping (or diminishing) human expertise
• Why gut-checking AI decisions is more crucial than ever

Listen now and decide for yourself—is AI revolutionizing pricing, or is it just another overhyped trend?

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